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  • 26.02.2019

    Marketing Manager, International Multi Brand Retailer (Graubünden) - native German speaker!

    Our client is an important international multi brand fashion retailer.

    JOB DESCRIPTION
    The Marketing Manager must create and implement a Marketing strategy to ensure the optimal positioning of the various boutiques internally, in the consumer market and in the press ensuring the business growth, managing the marketing coordinators

    KEY RESPONSIBILITIES:
    • Be responsible for both strategic and operational marketing development:
    • Creating a cohesive marketing strategy;
    • A Marketing and Communications (offline and online) plan to drive key acquisition, retention and business metrics to raise awareness of the multi Brand Center and increase qualitative footfall
    • Managing the marketing budget.
    • Approaching the budget management from a portfolio perspective with the goal of improving performance, efficiency and profitability of all money spent
    • Closely collaborating with the with the Retail Manager and Centre Director to produce multi-layered/linked promotional campaigns
    • Regularly analyzing market information from the impact of special events to market trends
    • Developing and coordinating all local communication activities and events
    • Manage database and develop loyalty program
    • Managing external PR consultants and working with them to obtain well-placed, high quality editorial coverage in targeted press and media. Creating the general PR calendar and briefings and set-up a national journalist database
    • Managing external creative agency and develop with them centre themes and campaigns
    • Participate in the preparation of reporting tools (QBR’s, monthly reports, marketing calendar, Store Manager’s Meetings, …)
    • Developing joint cross-marketing initiatives with third parties both locally and internationally
    • Enhancing external relationships and promoting the Center as a premium tourist destination within the Community and in Switzerland
    • Continually identifying emerging trends in advertising across all platforms (print, online and mobile) as well as social media, and work proactively to turn them into innovative new marketing opportunities
    • Cross functional collaboration, leading and partnering with the other team leaders to ensure that overall initiatives are supported and fully integrated
    • Achieve commercial success and enhance customers’ satisfaction through:
    • Providing local and international Management with regular analysis of market trends and customer behavior
    • Testing and innovating new and engaging Marketing initiatives
    • Evaluating the effectiveness of the marketing mix: outdoor, desktop and digital campaigns, PR and Communication events, cool award programmes, with an analytical plan to measure success
    • Ensuring world-class product Marketing positioning, messaging and launches.


    PROFILE
    • Proven experience in a similar role, e.g. agency environment, or publishing world - ideally with experience of retail-marketing and brand building
    • Degree in Marketing or Business studies
    • Entrepreneurial and international mind-set
    • Extensive experience in advertising, press, PR, and media
    • In-depth knowledge of and affinity for premium products
    • Commercial understanding of retail and retail marketing
    • Excellent oral and written communication skills at all levels
    • Strong leadership and management skills
    • Creative skills and good understanding of design
    • Good budget management skills
    • Fluent in German and English is mandatory. Any additional European language is an advantage.
    • Sparkling, innovative, "young" mindset with a high level of creativity, high speed and "on top" of all modern off and online marketing tools/trends


    The CV needs to be submitted in English. Please understand that we will only answer to applications that fulfill the job requirements.

    Place of work: Graubünden
    Apply now
    E-mail
    Important
    Please send your resume per e-mail – do not send hard copies.
    Share
  • 14.02.2019

    Communication Manager (E/D and Russian)

    My client is an international engineering company with HQ in Zug, employing some 70 employees locally. 

    The Communication Manager is responsible for development, planning and executing of all communication activities with relevant stakeholders, media, public including sponsoring and events. The role reports to the Head of Shareholders Relations/Communications (part of the MD team) and has no direct reports.

    What you will be doing …..
    • Developing, planning and executing of projects and activities/events in the areas of internal and external communication, corporate publishing, media and public relations with  special focus on target countries and audiences, public affairs, incident communication
    • Monitoring  and  responding  to  media  and  public  inquiries,  including  press  releases, interviews and comments
    • Developing and updating of incident communication procedures
    • Planning and coordinating of crisis simulation trainings
    • Developing and updating appropriate external and internal communication tools
    • Developing and updating communication policies of the company
    • Preparation, selection and management of relevant external suppliers and freelancers

    Please note that this role has a high percentage of administration involved – especially when it comes to  managing all international external and internal suppliers (agencies).

    What you should have in your ‘Rucksack’….
    • Degree in communications or public relations
    • Minimum of 10 years professional experience in respect to corporate structures, 5 years of which should be in international communication of infrastructure projects and/or in the field of energy
    • Fluency in German, English and good knowledge of Russian is a MUST
    • Proven sensitivity towards political environment, public opinion creation, various actors and relevant issues
    • Communication and media relations experience with the target countries - mainly Russia and Germany (other Baltic Sea countries is an advantage)
    • Presentation and reporting skills
    • Management experience across different countries, cultures and languages preferably in multi shareholder joint ventures
    • Ability to deal with the unexpected
    • Willingness to travel up to about 20%


    Please note:
    • We prefer applications from residents in Switzerland.
    • No relocation is offered for candidates from the EU.
    • For permit reasons, candidates without an EU passport will not be considered.
    Apply now
    E-mail
    Important
    Please send your resume per e-mail – do not send hard copies.
    Share

 


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