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• 26.02.2019

  Marketing Manager, International Multi Brand Retailer (Graubünden) - native German speaker!

  Our client is an important international multi brand fashion retailer.
  
  JOB DESCRIPTION
  The Marketing Manager must create and implement a Marketing strategy to ensure the optimal positioning of the various boutiques internally, in the consumer market and in the press ensuring the business growth, managing the marketing coordinators
  
  KEY RESPONSIBILITIES:
  

  • Be responsible for both strategic and operational marketing development:
  • Creating a cohesive marketing strategy;
  • A Marketing and Communications (offline and online) plan to drive key acquisition, retention and business metrics to raise awareness of the multi Brand Center and increase qualitative footfall
  • Managing the marketing budget.
  • Approaching the budget management from a portfolio perspective with the goal of improving performance, efficiency and profitability of all money spent
  • Closely collaborating with the with the Retail Manager and Centre Director to produce multi-layered/linked promotional campaigns
  • Regularly analyzing market information from the impact of special events to market trends
  • Developing and coordinating all local communication activities and events
  • Manage database and develop loyalty program
  • Managing external PR consultants and working with them to obtain well-placed, high quality editorial coverage in targeted press and media. Creating the general PR calendar and briefings and set-up a national journalist database
  • Managing external creative agency and develop with them centre themes and campaigns
  • Participate in the preparation of reporting tools (QBR’s, monthly reports, marketing calendar, Store Manager’s Meetings, …)
  • Developing joint cross-marketing initiatives with third parties both locally and internationally
  • Enhancing external relationships and promoting the Center as a premium tourist destination within the Community and in Switzerland
  • Continually identifying emerging trends in advertising across all platforms (print, online and mobile) as well as social media, and work proactively to turn them into innovative new marketing opportunities
  • Cross functional collaboration, leading and partnering with the other team leaders to ensure that overall initiatives are supported and fully integrated
  • Achieve commercial success and enhance customers’ satisfaction through:
  • Providing local and international Management with regular analysis of market trends and customer behavior
  • Testing and innovating new and engaging Marketing initiatives
  • Evaluating the effectiveness of the marketing mix: outdoor, desktop and digital campaigns, PR and Communication events, cool award programmes, with an analytical plan to measure success
  • Ensuring world-class product Marketing positioning, messaging and launches.

  
  
  PROFILE
  

  • Proven experience in a similar role, e.g. agency environment, or publishing world - ideally with experience of retail-marketing and brand building
  • Degree in Marketing or Business studies
  • Entrepreneurial and international mind-set
  • Extensive experience in advertising, press, PR, and media
  • In-depth knowledge of and affinity for premium products
  • Commercial understanding of retail and retail marketing
  • Excellent oral and written communication skills at all levels
  • Strong leadership and management skills
  • Creative skills and good understanding of design
  • Good budget management skills
  • Fluent in German and English is mandatory. Any additional European language is an advantage.
  • Sparkling, innovative, "young" mindset with a high level of creativity, high speed and "on top" of all modern off and online marketing tools/trends

  
  
  The CV needs to be submitted in English. Please understand that we will only answer to applications that fulfill the job requirements.
  
  Place of work: Graubünden

  Apply now

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  Please send your resume per e-mail – do not send hard copies.

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