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  • 26.02.2019

    Marketing Manager, International Multi Brand Retailer (Graubünden) - native German speaker!

    Our client is an important international multi brand fashion retailer.

    JOB DESCRIPTION
    The Marketing Manager must create and implement a Marketing strategy to ensure the optimal positioning of the various boutiques internally, in the consumer market and in the press ensuring the business growth, managing the marketing coordinators

    KEY RESPONSIBILITIES:
    • Be responsible for both strategic and operational marketing development:
    • Creating a cohesive marketing strategy;
    • A Marketing and Communications (offline and online) plan to drive key acquisition, retention and business metrics to raise awareness of the multi Brand Center and increase qualitative footfall
    • Managing the marketing budget.
    • Approaching the budget management from a portfolio perspective with the goal of improving performance, efficiency and profitability of all money spent
    • Closely collaborating with the with the Retail Manager and Centre Director to produce multi-layered/linked promotional campaigns
    • Regularly analyzing market information from the impact of special events to market trends
    • Developing and coordinating all local communication activities and events
    • Manage database and develop loyalty program
    • Managing external PR consultants and working with them to obtain well-placed, high quality editorial coverage in targeted press and media. Creating the general PR calendar and briefings and set-up a national journalist database
    • Managing external creative agency and develop with them centre themes and campaigns
    • Participate in the preparation of reporting tools (QBR’s, monthly reports, marketing calendar, Store Manager’s Meetings, …)
    • Developing joint cross-marketing initiatives with third parties both locally and internationally
    • Enhancing external relationships and promoting the Center as a premium tourist destination within the Community and in Switzerland
    • Continually identifying emerging trends in advertising across all platforms (print, online and mobile) as well as social media, and work proactively to turn them into innovative new marketing opportunities
    • Cross functional collaboration, leading and partnering with the other team leaders to ensure that overall initiatives are supported and fully integrated
    • Achieve commercial success and enhance customers’ satisfaction through:
    • Providing local and international Management with regular analysis of market trends and customer behavior
    • Testing and innovating new and engaging Marketing initiatives
    • Evaluating the effectiveness of the marketing mix: outdoor, desktop and digital campaigns, PR and Communication events, cool award programmes, with an analytical plan to measure success
    • Ensuring world-class product Marketing positioning, messaging and launches.


    PROFILE
    • Proven experience in a similar role, e.g. agency environment, or publishing world - ideally with experience of retail-marketing and brand building
    • Degree in Marketing or Business studies
    • Entrepreneurial and international mind-set
    • Extensive experience in advertising, press, PR, and media
    • In-depth knowledge of and affinity for premium products
    • Commercial understanding of retail and retail marketing
    • Excellent oral and written communication skills at all levels
    • Strong leadership and management skills
    • Creative skills and good understanding of design
    • Good budget management skills
    • Fluent in German and English is mandatory. Any additional European language is an advantage.
    • Sparkling, innovative, "young" mindset with a high level of creativity, high speed and "on top" of all modern off and online marketing tools/trends


    The CV needs to be submitted in English. Please understand that we will only answer to applications that fulfill the job requirements.

    Place of work: Graubünden
    Apply now
    E-mail
    Important
    Please send your resume per e-mail – do not send hard copies.
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